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Differences in mobile phone affinity between demographic groups: implications for mobile phone delivered interventions and programs

  
@article{MH21362,
	author = {Marie A. Sillice and Shira Dunsiger and Ernestine Jennings and Ryan Lantini and Beth C. Bock},
	title = {Differences in mobile phone affinity between demographic groups: implications for mobile phone delivered interventions and programs},
	journal = {mHealth},
	volume = {4},
	number = {0},
	year = {2018},
	keywords = {},
	abstract = {Background: The impact of any intervention or program delivered through mobile phones (mHealth) may be influenced by the individual recipient’s relationship with his or her mobile phone. However, few studies have assessed the attitudes and preferences of different demographic groups with respect to mobile phone use. This study assessed whether individuals’ demographic characteristics [primary demographics (PD): race, ethnicity, gender and age] are influential factors in attitudes and behaviors associated with mobile use pattern, using the Mobile Phone Affinity Scale (MPAS). The MPAS examines six underlying constructs associated with mobile phone use: Connectedness, Productivity, Empowerment, Anxious Attachment, Addiction, and Continuous Use.
Methods: U.S. adults (n=1,055, mean age 32.5 years, 10% Hispanic, 86.3% white) completed the MPAS and provided information about PD (e.g., race, ethnicity, age) and social demographic (SocD) characteristics (e.g., having children, employment). Chi-square analyses and multivariate analyses were used to assess the relationships among the PD and SocD variables, and MPAS constructs.
Results: Significant differences were found between PD and SocD variables (all P},
	issn = {2306-9740},	url = {https://mhealth.amegroups.org/article/view/21362}
}